Tugas Softskill Bahasa Inggris Bisnis 1 bulan ke empat

UNIT 12: INTERNATIONAL MARKETING

Page 15: Vocabulary Collocations

A.      Complete these statements with suitable expressions from the box.

1.      Because of tight monetary regulations company profits could not be taken out of the   country.

2.      Red tape and other examples of government bureaucracy hinder a company’s entry into a market.

3.      The country is attractive to exporters because it has enjoyed political stability for the last 50 years.

4.      The purchasing behavior of consumers can be described as their buying habits.

5.      The economic situation is improving leading to a rise in employment.

6.      Income distribution is a term used by economists to describe how wealth is shared in a country.

B.      Discuss these questions.

1.      What are some of the main benefits of political stability?

·         Tax system would be consistent with the minor changes.

·         Investment would be consistent.

·         Progress will be consistent and flow of benefits to the public without much change for
decades.

2.      How would you describe the present economic situation of your country compared to 10 years ago?

The economic is wonderful, it is becoming stable in many rural areas.

3.      Is it possible to achieve equal income distribution in a country? Explain why or why not.

No, because in my country are not evenly distributed education and employment is not yet widespread. And then, there was unemployment causing lower income compared with other countries.

C.      Look at the words and phrases below. Underline the odd one but.

      1.      D. Declining market

      2.      B. Focus group

      3.      D. Market niche

      4.      B. Overseas market

      5.      C. Bring out a product

      6.      A. Slogan

      7.      D. manufacturer

    

D.     Complete this exercise and the compare answers with a partner.

      1.      Increase in product and service

      2.      Hewlett-packard

      3.       Domestic

      4.     Withdraw a market

      5.      Slogan

      6.      Retailer sells product one by one, wholesale sells many products at once.

Page 16: Reading

A.      Answer these questions.

1.      Which hot drink are popular in your country?

         Coffee and tea.

2.      What is your favorite hot drink?

          Hot chocolate.

3.      Which five words do you associate with coffee?

          Good, enjoyable, fresh, not sleepy, perfectly.

Page 17: Reading

B.      Read the article quickly and identify the country or countries where the statement is  true.

1.      People in this country would rather drink tea than coffee. Chile

2.      People in this country would rather drink instant coffee. Peru

3.      In this country coffee is usually free after dinner in restaurants.Mexico

4.      In this country people drink 345 cups of coffee a year. US

5.      In this country people drink 4kg of whole or ground coffee beans per year. Argentina

C.      Answer these questions.

      1.      Seattle in 1971

      2.      A. 3907 B. 437

      3.      A. 1378 B. 1180

      4.      Japan

      5.      Starbucks can visualize potential outlets in the most fashionable neighborhood.

      6.      The company was forced to globalize, japanese was not happy, security concerns, and become a          hit list in anti globalisation movement.

D.     Which of the following verbs can form a word partnership with a) a product, b) a market?

Product	Market
License	Phase out
Introduce	Penetrate
Withdraw	Saturate
Launch	Retreat from

Page 18: Language review

A.      Find noun phrases in the article on page 16 which have similar meanings to the phrases below.

1.      The key facts about someone who buys goods or services.Consumers

2.      The activity of visiting outlets that sell hot beverages to a lot of people. Mass market

3.      Places that sell unusual products that are different in some why. Supermarket

4.      The amount of goods or materials used by each person in a particular period of time. Capital consumption

5.      A group of people trying to stop international companies controlling the world economy. Anti-globalization

B.      One word in each group does not make a compound noun with the word in bold. Cross it out.

1.      Marketing             campaign / budget / leader / strategy

2.      Market                  research / survey / check / sector

3.      Product                  market / range / features / manager

4.      Advertising            campaign / exchange / agency / slogan

5.      Brand                    awareness / loyalty / image / contract

6.      Sales                      figures / condition / forecast / targets

7.      Price                      promotion / rise / product / range

C.      The words in each of the noun phrases below are in the wrong order. Write the phrases in their correct form.

1.      Impressive figures sales really

            Sales figures really impressive.

2.      Department new public relations

            New public relations department.

3.      Highly research market ambitious programmer

Research market programmer highly ambitious.

4.      Overseas expanding operations

Expanding overseas operations.

5.      Rapidly sheet balance improving

Balance sheet improving rapidly.

6.      Extremely rate exchange volatile

Rate exchange extremely volatile.

7.      Highly marketing report confidential

Marketing report highly confidential.

UNIT 13: BUILDING RELATIONSHIPS

Page 23: Vocabulary

A.      The verbs below are often used with the word relations. Use them to complete the table.

Positive meaning	Negative meaning
Build up relations	Break off relations
Cement	Cut off
Foster	Disrupt
Develop	Endanger
Encourage	Jeopardise
Establish	Damage
Improve	Sour
Maintain	Undermine
Strengthen
Promote
Restore
Resume

B.      Choose the correct verb in each sentence.

1.      Sales staff who are impolite damage the reputation of a company.

2.      We are planning to establish branch offices in Singapore.

3.      By merging with a US company, we greatly strengthened sales force.

4.      Our image has been undermined by poor after-sales service.

5.      Thanks to a new communications system, we are improving relations with suppliers.

6.      A strike at our factory disrupted production for several weeks.

7.      We could not agree on several points so cut off talks regarding a joint venture.

8.      The success or our new product launch  jeopardized by an unimaginative advertising campaign.

9.      In order to gain market share in China, we are building up a sales network there.

10.  Relations between the two countries have been fostered by official visits and trade delegations.

C.      Match the following sentences halves. Then make five more sentences with the verbs in exercise A and B.

1.      E

2.      D

3.      B

4.      A

5.      C

Page 24: Reading

A.      What area of business do you think the company America International Group (AIG) is involved in? is it a

a.)    Tobacco?

b.)    Insurance?

c.)    Oil?

B.      What do the following numbers in the article refer to?

166      : AIG’s capitalization in billion dollars

1992    : the year that AIG became the first foreign insurer to be allowed into China

1919    : the year that AIG was founded.

80,000 : the number of people employed by AIG

130      : the number of countries in which AIG has affiliated agents

C.      Who are the following people mentioned in the article: Maurice Greenberg, Cornelius Vander Starr, Edmund Tse?

Maurice Greenberg    : the chairman of AIG.

Cornelius Vander Starr : an America entrepreneur, the founder of AIG.

Edmund Tse                : the man who runs AIG’s Asian operation and life insurance worldwide.

Page 26: Language review

A.       

B.       

C.      Rephrase these comments using the multi-word verbs from exercise A.

1.      we’ll have to call the meeting off tomorrow

2.      we have to arrange the presentation to next week

3.      we can depend on our supplier

4.      we have arrange a first class distribution network in europe.

5.      Could you please make a friendly relationship as soon as possible

6.      Could you arrange a meeting with them next week?

7.      We have maintain the same market share as we had last year

8.      The new sales manager is very dependable in his team.

UNIT 14: CULTURE

Page 99: Vocabulary

A.      Different companies have different cultures and ways of working. Complete these sentences with the words in brackets.

1.      Casual Fridays

2.      Uniforms

3.      Shift work

4.      Flexitime

5.      Public holiday

6.      Annual leave

7.      Face to face

8.      Written report

9.      Informal

10.  Formal

11.  Family names

12.  Job title

B.      Would you like to work for an organization which has:

I would like to work for an organization which has uniforms and flexible hours. Because I think wear a uniforms look neater and flexible hours.

Page 101: Language focus 1

A.      Complete these sentences using should or shouldn’t and a phrase from the box.

1.      Our online business is bad.

We should develop a better website

2.      Our team is working too many hours.

We should speak to our boss.

3.      The meeting is very important.

We shouldn’t be late.

4.      She wants to visit a lot of customers in Spain.

She should stay three days.

5.      We have to cut costs.

You shouldn’t buy an expensive a computer.

B.      Give the opposite advice by using should, shouldn’t or I don’t think.

1.      I think he should go to Paris next week.

I don’t think he should go to Paris next week.

2.      You should buy a franchise.

You shouldn’t buy a franchise.

3.      She shouldn’t take the customers to an expensive restaurant.

She should take the customer to an expensive restaurant.

4.      I think we should launch the new product now.

I don’t think you should launch the new product now.

5.      My boss think it is too late to send the report now.

My boss doesn’t think it is too late to send the report now.

6.      We should order online.

We shouldn’t order online.

Page 102: Reading

A.      Match the word to their meanings. Use a good dictionary to help you.

1.	Franchise	(b) One company allows another company to sell its good or services.
2.	Franchisee	(e) A person or group of people who can sell another company’s good or services.
3.	Adapt	(d) charge
4.	Outlet	(a) A shop or other place to buy things.
5.	Chain	(c) A number of shops owned by the same company.

B.      Which of these companies do you think have franchises?

McDonald’s

C.      Read the article about a fast-food chain in Japan. Mark each statement true or false.

1.      Subway has 14.000 outlets in Japan. False

2.      McDonald’s is the biggest fast-food chain in America. True

3.      A lot of Subway franchises failed because the Japanese don’t like fast food. False

4.      The company said to Mr. Ono, ‘Thank customers when they leave the shops’. True

5.      Subway ran a lot of advertisements. False

6.      Mr. Ono’s store was not successful. True

7.      Mr. Ono took a lot of holidays. True

8.      Mr. Ono has a new job. False

Page 103: Language focus 2

A.      These questions were asked on a plane journey. Which does a flight attendant ask, and which does a passenger ask?

1.      Could I have another drink, please? Passenger

2.      Would you out your seat up, please? Flight attendant

3.      Would you like a newspaper? Flight attendant

4.      Could you show me how to turn on the light, please? Passenger

5.      Would you like another drink? Flight attendant

6.      Could I have the chicken, please? Passenger

7.      Would you like coffee or tea? Flight attendant

8.      Could you fasten your seat belt, please? Flight attendant

9.      Could you help me find the movie channel, please? Passenger

10.  Would you like any duty-free goods? Flight attendant

B.       

C.      You are at a hotel reception desk. Use the verbs in brackets to make polite requests.

1.      You want to make a phone call. (use)

Could I use the phone, please?

2.      You didn’t hear that. (say)

Could you say that again, please?

3.      You want a taxi. (call)

Could I call a taxi, please? / could you call me a taxi, please?

4.      You don’t know the way to the station. (tell)

Could you tell me the way to the station, please?

5.      You want to pay by credit card. (pay)

Could I pay by credit card, please?

6.      You want to go to a good restaurant. (recommend)

Could you recommend a good restaurant, please?

7.      You need a map of the city. (have)

Could I have a map of the city, please?

Page 105: Writing

Subject           : New office equipment

Date                : 07 January 2017

Participants     : GDS, KWK, GGRL

Agenda Item	Decision	Reason	Action
New Book	Agreed	Because Book have any problems	GDS to buy by 10/5
New Magazine	Agreed	Because Magazine to employed not good, must upgrade to good.	KWK to check computer by 5/5
New Poster	Agreed	Because Poster Under Standard.	GDS to buy by 8/5